How can you write essays that grab the attention of MBA admissions committees? With this thorough Northwestern University Kellogg essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

The Kellogg School of Management at Northwestern University has not changed its application essay questions this year, after making only minimal changes to its prompts last season, when mbaMission Senior Consultant Rachel Hyman was an admissions officer at Kellogg. So, who better to ask than Rachel for an opinion on how to approach them? In discussing Kellogg’s questions, Rachel commented, “When I was in the admissions office, we looked for authentic personal self-reflection in essays. With one question about brave leaders and the other about personal and professional growth, Kellogg provides opportunities for applicants to reveal that they have it within them to reflect and develop their skills and characters. I would encourage applicants to really ensure that they give the admissions committee an opportunity to get to know the real you, your journey [growth] so far [to become a stronger leader], and why you are a critical piece within the Kellogg mosaic. Don’t hesitate to let them know about how you will create lasting value and grow as an individual through your relationship with Kellogg.” Consider this perspective—one in which you are opening yourself up to the admissions committee and sharing not just your accomplishments but also your experiences and values—as you write your essays. Our Northwestern University Kellogg essay analysis follows… Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough Cornell Johnson essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

We can almost hear the collective sigh of relief from many of this year’s applicants to the Johnson Graduate School of Management at Cornell University as they realize that the program’s well-known (and often dreaded) Table of Contents essay prompt is gone. The “impact” essay question first added two years ago, which asks candidates to envision how they will contribute to the MBA experience, is still in place, as is the school’s straightforward approach to the standard goals statement, though a mini essay has been tacked on to that one. In place of the Table of Contents essay is one Cornell Johnson is calling its “Back of Resume” essay, for which applicants may submit a traditional written composition or a multimedia file/link. Despite the changes, the school’s suite of prompts still covers where candidates want to go and what they want to do after they graduate, their anticipated student experience, and what they feel are the most important facets of their lives, thereby allowing applicants to create a nicely rounded impression of themselves for the admissions committee to evaluate. Our more detailed Cornell Johnson essay analysis follows… Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough Yale School of Management essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

We hosted a question-and-answer session with several leading admissions officers earlier this year that featured Yale School of Management (SOM) Assistant Dean for Admissions Bruce DelMonico. Ever the straight shooter, Bruce told us that the SOM would not be changing its application essay prompt for this season. We likely should have just taken him at his word, but just to be sure, we waited to see whether Yale would indeed officially recommit to its single essay, and… it did! The school has made no modifications to its prompt. So, you have one 500-word essay with which to make an impression on the admissions committee. Our Yale School of Management essay analysis follows… Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough Stanford Graduate School of Business essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

If we were to choose an MBA essay question that we felt could be considered iconic, it would certainly be the Stanford Graduate School of Business (GSB) mainstay “What matters most to you, and why?” For at least two decades, the program has asked this question, slightly tweaking the wording and word count over time, but always maintaining its spirit. We waited to see if the school might ultimately make a change this year, but the admissions committee clearly feels it is getting exactly what it needs out of candidates’ essay responses. The GSB has likewise made no changes to its somewhat standard “Why Stanford?” prompt (or its maximum word count allowance of 1,150 for the two essays combined). Our Stanford Graduate School of Business essay analysis of both follows… Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough NYU Stern essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

New York University’s Stern School of Business has simplified its application essays this season, dropping last year’s “Program Preferences” prompt, which asked candidates to choose which of the school’s MBA programs they would attend. We imagine this deletion may have been so the admissions committee can focus more fully on the information it is getting from its other, more revealing essay prompts and its intriguing EQ (emotional intelligence) endorsements, which Associate Dean of MBA Admission Isser Gallogly told Poets&Quants have delivered “some very interesting and useful information about people—things that people don’t necessarily talk about themselves.” At NYU Stern, you have a mix of the old and the new. The admissions committee has kept the somewhat classic personal statement and maintained the somewhat forward-looking “Pick Six,” which is truly an “essay” for the Instagram era. In your application, you should have a broad opportunity to offer the best of your professional and personal self. Our NYU Stern essay analysis follows… Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough Michigan Ross essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

The Ross School of Business at the University of Michigan must have liked the essay questions it used last year, because it has made only the smallest of tweaks to them for this season. Previously, the school gave applicants nine options for its 100-word short answers—this year, candidates have just six. One has to wonder whether the admissions committee received an abundance of responses to the prompts that were kept, while those that were largely ignored by applicants were discarded. Similarly, Michigan Ross has maintained a second 300-word career goal essay but has refined it, dropping verbiage about long-term goals and asking only about applicants’ short-term goals. Again, we will make an inference here: Michigan Ross is saying that most long-term goals are so vague and prone to change that it is interested in learning only about the short term, which the school can more directly influence. Anyway, those are the tweaks; our Michigan Ross essay analysis follows… Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough Columbia Business School essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

Columbia Business School (CBS) has just released its essay questions for this year, and the admissions office is offering applicants “a little bit old and a little bit new.” Its micro essay (really just a goal statement, to be fair) and first essay remain unchanged, while its second essay is a repackaging of a prompt from two years ago, and its third is brand new. In the past, for its third essay, Columbia Business School applicants could choose from two prompt options, generally pertaining to their personal lives and passions; now, candidates must respond to a question about a team failure instead. In short, this year, applicants have less choice with their essays (though the word counts have not changed), and the topics involved skew slightly in favor of the professional and academic and away from the personal. Let’s jump into our Columbia Business School essay analysis… Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough Harvard Business School essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

They say the early bird gets the worm. Almost one month earlier than last year, Harvard Business School (HBS) has released its application essay prompt. Maybe it was able to do so expeditiously because… it made no changes to the question from last year. HBS director of admissions Chad Losee, now entering his third application season, must feel the prompt is effective in eliciting the kind of information the admissions committee finds valuable in evaluating potential students. Our Harvard Business School essay analysis of the prompt and advice on the best way to approach it therefore also remain constant… Read more

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Are you thinking of applying to business school this year? Perhaps you’re just starting to prepare for the GMAT or GRE, or maybe you haven’t yet begun to assess your overall fit at the top business school programs. How will you differentiate yourself from so many other MBA applicants? Where will you start? Read more

How can you write essays that grab the attention of MBA admissions committees? With this thorough Dartmouth Tuck essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.

The Tuck School of Business at Dartmouth College has remained largely constant with its first essay question this year, making just a slight change in wording that does not appear to affect the content requested—the candidate’s career goals, why an MBA is needed to achieve them, and his or her reasons for targeting Tuck. The school’s second required essay prompt has changed notably, however. Applicants are now asked to share the story of a difficult time and to explain how they responded and how the incident altered their understanding of themselves. An optional essay is also available to allow those who truly need to to address any weaknesses in their candidacy. Although none of the essays should exceed 500 words (approximately three times the length of this introductory paragraph), we feel that together, they give candidates sufficient opportunity to provide the admissions committee with a multifaceted impression of themselves for evaluation. In our Dartmouth Tuck essay analysis, we offer our advice for approaching each of Tuck’s prompts for this season… Read more