{"id":520,"date":"2010-08-19T06:36:24","date_gmt":"2010-08-19T11:36:24","guid":{"rendered":"http:\/\/www.manhattangre.com\/blog\/?p=520"},"modified":"2019-08-30T16:53:04","modified_gmt":"2019-08-30T16:53:04","slug":"brand-name-vocab-acme-and-zenith","status":"publish","type":"post","link":"https:\/\/www.manhattanprep.com\/gre\/blog\/brand-name-vocab-acme-and-zenith\/","title":{"rendered":"Brand Name Vocab: Acme and Zenith"},"content":{"rendered":"

As a general rule, if a GRE word reminds you of a company name, you can infer that that word at least means something good. Companies rarely name themselves Odium<\/a>, Iniquity<\/A>, or Fetidness<\/A>.<\/p>\n

If you’ve ever seen a Looney Tunes cartoon, you’ve probably seen the fictional Acme<\/a> Corporation’s products. Acme makes “Earthquake Pills,” “Dehydrated Boulders,” and the “Iron Carrot (Fool Your Friends!)” Many real companies are also named Acme — if you can still find a Yellow Pages, open it to the locksmiths or contractors, and you’re likely to find plenty of local businesses using the name. It’s a good one, because it comes very near the beginning of the alphabet, and it means “highest point, summit, peak.”<\/p>\n

\"\"<\/a>The Looney Tunes are owned by Warner Brothers and do not endorse this blog.<\/em><\/p>\n

Zenith was a popular television brand in the 1980s, and still sells consumer electronics today. Here’s an old-school ad from the company that developed the modern remote control:<\/p>\n

\"\"<\/a><\/p>\n

A zenith<\/a> is a high point or culmination, or, literally, “the point on the celestial sphere vertically above a given position or observer.”<\/p>\n

In sum: an apex is usually the top of something like a mountain, and a zenith is a high point in the sky, but they can both be used metaphorically to refer to the peak or top of anything. For instance, He’s at the acme of his career<\/i>, or Our relationship reached its zenith during our Hawaiian vacation; it was all downhill from there.<\/i><\/p>\n

Of course, the opposite of the zenith is the nadir<\/a>. Other good words for being at the top include apex<\/a>, summit<\/a>, pinnacle<\/a>, and apogee<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

As a general rule, if a GRE word reminds you of a company name, you can infer that that word at least means something good. Companies rarely name themselves Odium, Iniquity, or Fetidness. If you’ve ever seen a Looney Tunes cartoon, you’ve probably seen the fictional Acme Corporation’s products. Acme makes “Earthquake Pills,” “Dehydrated Boulders,” […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,13],"tags":[58],"yst_prominent_words":[],"class_list":["post-520","post","type-post","status-publish","format-standard","hentry","category-gre-strategies","category-vocabulary","tag-brand-name-vocab"],"_links":{"self":[{"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/posts\/520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/comments?post=520"}],"version-history":[{"count":1,"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/posts\/520\/revisions"}],"predecessor-version":[{"id":7378,"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/posts\/520\/revisions\/7378"}],"wp:attachment":[{"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/media?parent=520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/categories?post=520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/tags?post=520"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/www.manhattanprep.com\/gre\/wp-json\/wp\/v2\/yst_prominent_words?post=520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}