Brand Name Vocab: Kindle

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Amazon’s Kindle is an e-reader that allows you to carry many more books than you’re ever going to read on a small computer-like device that, in some people’s opinion, makes you look a bit pretentious in coffeeshops.

But what does kindle really mean?

To kindle is to set or ignite (as in a fire), or to metaphorically start a flame, such as by arousing interest or passion.

You can kindle a fire for your campsite, and you can kindle a love of reading in your toddler, although probably not with a Kindle, since electronic reading devices don’t work with pop-up books.

Choose your own answer to this GRE Antonyms problem before clicking “more”:

KINDLE:
A. tout
B. deluge
C. damp
D. dilute
E. tamp

To damp is to moisten, or to extinguish (a fire) by cutting off air. The answer is C.