Haakon loved business school so much that he spent seven years there! He has an MBA from the Sloan School of Management and a Ph.D. in marketing from the Kellogg School of Management. He has taught the GMAT since 2002.

However, Haakon started out on a very different path. He first studied mechanical engineering at Columbia University and then worked in consulting for 4 years before heading back to business school. He always loved helping people, but never considered a career in academia until a particularly memorable GMAT class in New York when his students suggested that he should teach business school. He has never looked back.

Originally from Rhode Island, Haakon currently lives in Southern California, where he is a Professor of Marketing at California State University in San Bernardino. His research interests include self-control and consumer behavior, cultural effects on consumption, and the consumption of sport. In addition to teaching the GMAT, he teaches consumer behavior, marketing principles, marketing research, and sports and entertainment marketing. He is passionate about teaching and believes that learning should be fun, so he works hard to make all of his classes entertaining and enjoyable.

Inside the classroom you might hear him doing one of his infamous impersonations, which range from Dr. Evil to Yoda. Outside the classroom, Haakon can be found either spending time with his family, preparing for class or trying to come up with the next big idea in consumer research. He is an avid New England sports fan (and pays for it now that he lives in Southern California), and also enjoys cooking, reading, music, photography, and the piano. Haakon scored a 770 on the GMAT.