How can you write essays that grab the attention of MBA admissions committees? With this thorough Northwestern Kellogg essay analysis, our friends at mbaMission help you conceptualize your essay ideas and understand how to execute, so that your experiences truly stand out.
The Kellogg School of Management at Northwestern University has made minimal changes to its application essay prompts this year. The school’s required first essay has maintained its focus on leadership, but gone is the reference to teamwork, replaced by a request for evidence of “lasting value.” Kellogg also no longer stipulates that the incident candidates share be “recent,” thereby allowing applicants to plumb the full range of their history as needed to identify the most compelling or appropriate story. As for the video essays, we note that Kellogg is not stating this season that one of the questions will definitely be about a challenge, though we take this to mean merely that some applicants may receive such a question while others may not. The bottom line with Kellogg’s video questions is that they have no wrong answers and are intended to help the admissions committee get a more authentic impression of your personality (not to intimidate you!), so we hope applicants are not too concerned by that part of the application. In our Northwestern Kellogg essay analysis, we present our thoughts on how to address all the school’s prompts for 2017–2018. Read more